What it Is?

CubsSuck.com is my long-running internet playground for poking fun at the Chicago Cubs. Originally launched in 2005 as CubsSuckClub.com, it started as a joke that grew into a full-on content and merch machine. I'm a diehard Cardinals fan, and after going to college in Chicago, the Cubs became the obvious rival — and back then, they were lovable losers, which made it too easy.

The site was always a traffic play. We published jokes, memes, rants, and viral Cubs hate. It blew up after one of our jokes landed on Deadspin and never looked back. We sold tens of thousands of dollars in “L Flags” — even made the Washington Post and showed up in playoff games. We called it “Cubs Suckcessories.” Adsense revenue rolled in, too, especially when the Cubs were winning (because it’s way more fun to troll when they’re good).

After a few quiet years, I’m bringing it back under the new CubsSuck.com domain. The community is still there — a big Facebook following, a strong email list, and a lot of great memories. Now in 2025, it's getting a fresh spin with the same sarcastic Cardinals-fan edge it always had.

Timeline Snapshot

  • 2004: Started as a Cubs Curse landing page with adsense on it
  • 2005: Launched CubsSuckClub.com
  • 2006: Went viral on Deadspin with a Cubs Suckcessories image
  • 2011: Launched the Cubs Suck Store
  • 2013: Expanded the image and joke library
  • 2016: Started selling L flags
  • 2017: L flags went viral, Nationals fans brought them into Wrigley and were kicked out
  • 2021: Got to 24,000 Facebook Page followers
  • 2022: Sold over 1300 L Flags
  • 2024: Acquired CubsSuck.com
  • 2025: Relaunched under the CubSuck.com brand and logo

Why I Built It

Honestly? I built it to troll my Cubs fan friends. That’s it. I was a Cardinals fan living in Chicago — surrounded by diehard Cubs fans — and needed an outlet. CubsSuckClub.com was never meant to be a business. It was just a funny idea that let me throw shade and share jokes online.

But then it accidentally got big.

One of my jokes went viral on Deadspin. Traffic exploded. People started sharing it, laughing, sending in stories, and asking for merch. So I leaned in. With my background in websites and monetization, I turned it into a fun little digital side hustle. Adsense started paying. L Flags started flying. What started as a way to annoy a few Cubs fans turned into a mini-movement.

And now? I’m still laughing. Still trolling. And still seeing the power of a simple idea done at the right time with a little hustle behind it.

What We Offer

  1. L Flags: Sell L Flags to Cub Haters
  2. Cubs Suck Apparel: Sell Cubs Suck shirts & hats
  3. Advertising Options: Adsense is integrated and we take private deals from time to time
  4. Entertaining Jokes, Stories & Images: To keep the Cub hating alive and well

Where It's At Now

Domain & Brand:

  • Fully transitioned from CubsSuckClub.com to CubsSuck.com in 2025
  • Clean, bold branding built around the viral “L Flag” culture
  • Restructured site with modern design and mobile-first layout

Store & Monetization:

  • Relaunching L Flag sales with new inventory & streamlined fulfillment
  • Offering limited-edition CubsSuck gear & accessories via announced DROPS
  • Monetizing blog traffic through display ads and email promotions

Content & Community:

  • Reviving the blog with updated jokes, memes, and Cubs news commentary
  • Huge Facebook Page still active and ready to grow again
  • Big email list getting tapped for fresh newsletters and product drops

Traffic & Reach:

  • Traffic spikes during Cubs playoff runs or national attention
  • Evergreen content brings in search traffic even when the team isn’t hot
  • Social media content gets shared widely by rivals and trolls alike

Behind the Scenes:

  • All rebuilt on a lean WordPress stack, hosted with the rest of the Knup ecosystem
  • Content supported by internal AI tools and Coded Content when needed

Venture Visuals

Final Thoughts

CubsSuck.com started as a joke. A fun way to poke at my friends, rep the Cardinals, and let off some steam during Cubs playoff runs. But like many things I’ve built, it turned into something more. It got traffic. It made money. It became a brand.

I’ve let it sit idle the past few years, but now I’m bringing it back with new life. A cleaner domain, fresh content, and plans to re-engage the massive audience that once made this thing go viral. It’s part troll site, part traffic play, part digital legacy. Just like most of my ventures — it's fun, but it also has purpose behind it. And when the Cubs win or lose… the L flag will still fly.